Love is Mom's Cooking 

As one of the largest and most beloved food brands, we were tasked with developing a global creative campaign that was not only timeless but could crossover to multiple segments and product SKUs. Our initial focus was to increase brand awareness for the Knorr Asian product line among Asian American and Canadian women and later extended to the Halal consumer, launching their Knorr Halal line in France, Spain and Belgium. All segments later required a shift to accommodate the changing purchasing habits during Covid.

Mom’s cooking can solve anything. When it’s your turn to give comfort, trust Knorr Chicken Powder to help you turn the moment around.

TOPLINE RESULTS
25.8M+ Views    |    16.5M+ Reach    |    1.4M+ Engagement    |    96K+ Unique Site Visitors

Client: Knorr
Role: Creative Director
Agency: MIKADO International

Creative Services:
Campaign Launch
TVC Production
Photoshoot
Digital & Social Media
In-store Displays
Print

The story came to life as I reflected on my own journey in life,
from helping my mother in the kitchen, to becoming a mother myself.

Additional cuts: Childhood spot, Adulthood spot, Motherhood spot

 Cook with Love, Cook with Knorr.
Lunar New Year ad

The heartwarming TVC featured a family bringing their favorite local restaurant flavors to their own dinner table using Knorr’s convenient and authentic products. The commercial speaks to the family-centric customs associated with Lunar New Year festivities but also to the ease of using Knorr’s dinner time options as a way to marry cultural traditions with modern conveniences, especially during the pandemic when many traditional celebrations had to be scaled back.

 Influencer Ads to promote the sweepstakes during the 2023 Lunar New Year 

Social & Programmatic Ads in 3 Languages

Sweepstakes Landing Page with 3.1K Entries and 20.28K Clicks

Designed cookwithknorr.com
Multilingual platform (5 languages/countries)

In-store Displays

The campaign got extended to France, Belgium, Spain and Germany. 
We flew to Paris to produce a photoshoot and relevant digital ads from actual consumers.

We collaborated with Oh Delices Creative to create authentic Moroccan dishes
in order to produce and distribute a visually appealing cookbook.

Digital Ads

Mother's Day Spot

Let's create something amazing together.

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MADE WITH PASSION & PURPOSE.